486 Jacob Zuppke: CEO of Whisker
Jan 17, 2024
In this episode, Jacob Zuppke, CEO of Whisker, shares his
journey and insights into building a successful brand in the cat
industry. Whisker is the international leader in pet tech, known
for its innovative products like the Litter-Robot and Feeder Robot.
Jacob discusses the strategy for direct-to-consumer, emphasizing
the importance of a blended approach and reaching customers through
various channels. He also highlights the power of customer
testimonials and engagement in building a strong brand. He
encourages taking chances in advertising and staying true to the
brand's voice and values while providing automated solutions for
cat parents and creating a connected pet care experience.
Listen now on this episode of #TheKaraGoldinShow.
To learn more about Jacob Zuppke and Whisker:
https://www.instagram.com/jzuppke/
https://www.linkedin.com/in/jacobzuppke/
https://www.facebook.com/LitterRobot/
https://www.instagram.com/thelitterrobot/
https://www.youtube.com/user/TheLitterRobot
https://twitter.com/litter_robot
Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks.
Check out our website to view this episode’s show
notes:
https://karagoldin.com/podcast/486